Skip to contentSkip to navigation menu

Press Announcements

Dezember 4

Americans Prefer to Buy from Socially Conscious Companies This Holiday Shopping Season, SAP® Study Finds

November 14

Americans Like to Buy Online, But Also Expect In-Store Experiences, SAP Study Says

November 12

SAP Named a Leader in Gartner November 2018 Magic Quadrant Report for Configure, Price and Quote Application Suites

October 11

SAP® C/4HANA Suite Enables Businesses and Partners to Transform CRM

October 10

New SAP® Upscale Commerce Solution Extends Customer Experience Ecosystem with Open Integration Tools

October 9

SAP Sales Cloud Brings Intelligent CRM to Customers

October 8

Online Retailers Are Missing the Mark on Customer Preferences, SAP Global Study Indicates

October 4

SAP Offers Telco Service Providers New, More Convenient Subscription Services with Richer Offerings

September 26

SAP to Demonstrate How to “Connect with Purpose” at SAP Customer Experience LIVE

September 18

SAP Named as a Leader in B2B and B2C Commerce Suites by Independent Research Firm

September 11

SAP Intelligent Services for Marketing Delivers Deep Learning to Win New Customers and Reduce Churn

September 7

SAP to Showcase Digital Marketing Innovations at DMEXCO

June 5

SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

May 16

SAP and PROS Team Up to Provide One-Stop Commerce and Merchandising Solution for Airlines

May 14

SAP® Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

May 7

Global SAP Survey Reveals How Public Organizations Can Connect Better to Citizens

May 4

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

April 25

Utilities Providers Select SAP® Software to Drive Convenience and Personalization for Customers

April 5

SAP Completes Acquisition of Callidus Software Inc.

March 1

SAP Hybris and Gigya Consumer Insights and GDPR Readiness Tour to Address the Compliance-Trust Gap

February 21

Gigya Solutions from SAP Help Companies Protect Customer Data and Build Trust

January 30

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

January 22

IDC MarketScape recognizes SAP as major player for AI in enterprise marketing clouds

January 18

SAP Survey Reveals Breaching Data Trust and Slow Service Response Drive Away U.S. Customers

January 4
Alex Atzberger to take on new leadership role as President of SAP Hybris
Press Announcements 2017
December 12

SAP Named a Leader in the IDC MarketScape: Worldwide Subscription Relationship Management 2017 Vendor Evaluation

December 7

Number of U.S. Consumers Considering Artificial Intelligence–Enabled Devices for Holiday Shopping Doubles

December 6

TechCrunch Disrupt Berlin Hackathon Champion Takes Top Prize with SAP® Hybris® Revenue Cloud

November 6

SAP Hybris Sales Cloud and SAP Hybris Service Cloud Boost Customer ROI and Productivity

October 18
With SAP® Hybris® Solutions, IDP Aims to Connect International Students to a Global Community
October 17

SAP Introduces Machine Learning to Optimize the Shopping Experience

October 16

SAP Enhances Commerce Solution to Help Telecommunications and Media Companies Attract and Retain Customers

October 5

Study Shows SAP® Hybris® Makes Buying Easy and Increases ROI by 307 Percent

September 24

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

September 22
SAP Introduces New SAP Hybris Tools to Help Banks and Insurers Provide Customers Faster and Simpler Digital Services
September 19

SAP Helps Customers Fly to New Heights With Modern Airline Retailing

September 13

SAP Hybris Marketing Improves Conversion Rates, Boosts Revenue by $10.1M, Increases ROI by 306 Percent

September 11
SAP Hybris LIVE: Global Summit to Explore How a Galaxy of Data Can Advance the Customer Experience
September 8

SAP® Hybris® Named as a Leader in B2B Commerce Suites for Midsize Organizations According to Independent Research Firm

September 7

Cross-Portfolio Innovation Drives Demand for SAP Hybris Solutions

August 31

“Signal in the Noise”: SAP® Hybris® Solutions to Showcase Marketer’s Role in Digital Disruption at dmexco

August 17

With SAP Hybris Commerce, Arsenal Football Club Transforms Online Shopping for Fans

May 17

SAP Hybris Named a Leader in Gartner 2017 Magic Quadrant Report for Digital Commerce

April 26
SAP Positioned by Gartner in 2017 Magic Quadrant Report for Multichannel Campaign Management
March 27
SAP Hybris Named as a Leader in B2C and B2B Commerce Suites According to Independent Research Firm
March 16
SAP Hybris Recognized as eCommerce Company of the Year by Frost & Sullivan
March 15
Nearly 9,000 Attendees Join SAP Hybris For Live and Virtual Summit on Digital Disruption
March 8
SAP Extends Customer Engagement Portfolio with New Microservices-Based Revenue Cloud Solution
February 15
SAP Hybris LIVE: Digital Summit to Take Customers and Partners “Beyond Disruption”
Press Announcements 2016
December 14
SAP Drives Marketing Performance to the Next Level Through the Acquisition of Abakus
November 22

SAP Hybris Introduces New Citizen Engagement Solution to Enable Digital Transformation in the Public Sector

November 8

SAP Hybris as a Service Now Available in Germany Enabling Developers and Users to Discover and Consume Microservices in a Simple Way

October 21

SAP Hybris Americas Summit at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida

October 13

SAP Hybris Solutions Expand SAP Ecosystem to Drive Sales and Service Transformation in the Cloud

October 13

Airlines and Travel Businesses Can Get on Board with SAP Hybris Solutions

October 3
SAP Takes 1,000th Customer Beyond CRM, Connecting Sales and Service Processes in the Cloud
September 14
SAP Hybris Americas Summit to Guide Customers and Partners Beyond Traditional Customer Engagement and Accelerate Digital Transformation
July 28
SAP Hybris Opens Digital Innovation Space in Chengdu Tianfu Software Park
July 7
Next Generation of SAP Hybris Commerce Arms Organizations to Drive Contextual Shopping Experiences
June 28
Customer Service and Support Get Omnichannel Boost from SAP Hybris Solution
June 1
SAP Hybris Named Leader in MGI Research’s 360 Market Ratings Report on Agile Billing Market
May 13
SAP Hybris: Beyond CRM Truck to showcase the next evolution in omnichannel technology
May 4
The ALDO Group Steps Into Omnichannel Shopping with SAP Hybris Solutions
April 4
Gartner Positions SAP Hybris as a Leader in 2016 Magic Quadrant Report for Digital Commerce
March 16
SAP Hybris Solutions Help Global Companies Drive Customer Engagement in the Digital Economy
February 23
SAP Releases New Version of SAP Hybris Billing to Help CSPs Transform into Digital Service Providers
February 16
Gartner Positions SAP as a Leader in 2016 Magic Quadrant Report for Marketing Resource Management
February 8
SAP Hybris Summit 2016 to Address the Future of Customer Engagement, Commerce and Digital Transformation
January 19
Independent Research Firm Cites SAP Hybris as a Leader in B2B Order Management Report
January 13
Brookshire Grocery Company Digitally Transforms Business With Cutting-Edge Technology in SAP Hybris Solutions and SAP Customer Activity Repository

Still looking for more?

Check out our press archive for more announcements.