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A composite organization achieved an ROI of 306%

In a recent Total Economic Impact™ study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels realizes the following benefits when they invest in the SAP Hybris Marketing Cloud (now referred to as SAP Marketing Cloud) solution:

  • 306% ROI over a three-year period
  • Increase conversion rates and incremental value
  • Reduce platform integration costs
  • Discover new insights and opportunities

The SAP Marketing Cloud solution delivers the definitive source for first-party customer data with an in-the-moment, single, and unified profile. You get a single view of marketing effectiveness that allows you to reinvent marketing planning and budgeting through data-driven marketing planning with continuous optimization to strengthen success and strategy.

Want more details? Download The Total Economic Impact™ of the SAP Marketing Cloud solution, commissioned by SAP.


"The Total Economic Impact™ of SAP Marketing Cloud solution"


The Total Economic Impact™ of SAP Marketing Cloud solution, a 2017 Forrester Consulting study commissioned by SAP.