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White Paper

Digital E-Commerce: The Difference Between Selling a Product and Selling a Perpetual Customer Relationship

Learn how to choose a technical strategy that helps you build continuous relationships with your customers in the field of digital content, one that anticipates and supports limitless innovation.

  • Ordering the sequel as one finishes an e-book, or an upgrade or subscription renewal while using an application
  • Additional resources, such as levels and expansion packs, in the context of a game, should be achieved without needing to switch to a new shopping context
  • Users should only be presented with relevant offers when selling is happening in context, rather than just a plethora of unrelated choices