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White Paper

The Consumerization of B2B Omni-channel Commerce

Driven by a range of customer, cost and market factors the "Consumerization Effect" is already taking place in B2B commerce. This white paper evaluates the opportunities this evolution brings for all B2B organizations, by:

  • Reducing costs by streamlining business operations
  • Increasing customer satisfaction by delivering omni-channel convenience
  • Managing the complexity of B2B transactions