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White Paper

SAP Guide to Addressing GDPR Compliance for Customer Data Management

A practical guide to understanding how SAP Customer Data Cloud from Gigya can help clients prepare to meet compliance for GDPR and other global data protection regulations for their customer data management implementations. The guide includes market trends and challenges, the basics of customer data management, and “privacy by design” principles and methodologies. The guide also breaks down GDPR requirements and shows how effective management of consumer identity, consent and preference and profile data can help address each.