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Case Study

Unibail-Rodamco Creates a Connected, Personalized Shopping Experience with SAP® Customer Data Cloud

After doing extensive customer research, EU commercial real estate giant Unibail-Rodamco determined that providing shoppers with personalized experiences across its mall properties was key to its future success. By leveraging SAP’s customer data management solution to understand its shoppers’ tastes and preferences, Unibail-Rodamco increased registration rates by 26%, mobile registrations by 35X, and loyalty card subscriptions by 92%.