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Case Study

Provident Financial Drives Trusted Customer Experience with SAP Customer Data Cloud

UK-based Satsuma Loans, a division of Provident Financial Group, implemented SAP Customer Identity in under 4 months to allow customers to seamlessly and securely create and log into online accounts. Some of the benefits Satsuma has experienced as a result of using the SAP Customer Data Cloud include increases in average loan value, while achieving data privacy compliance in under 4 months.