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Case Study

FC Bayern Munich: Engages with Soccer Fans Leveraging the Combination of SAP Hybris Commerce & Marketing

Millions of soccer fans across the globe follow Germany’s FC Bayern Munich, one of the leading soccer clubs in the world with over 650 million fans. The club has ambitious goals of reaching this global audience, and relies on SAP Commerce & Marketing solutions to be successful in its mission. SAP Hybris Commerce serves as the digital front office to market and merchandise to fans worldwide while SAP Hybris Marketing allows the club to establish a Golden Fan Record, consolidating fan data from 52 third party systems. This powerful combination running on SAP HANA has already proved a huge success.

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