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Case Study

DC Thomson Media Creates a Single Customer View Across Multiple Domains

Leading British media company DC Thomson Media (DCT Media) chose the SAP Customer Data Cloud from Gigya to be its identity layer and the centerpiece of its marketing technology stack. Read this story to understand how our solution enabled DC Thomson address data privacy law requirements and gain a single customer view across the business, and how the company can now better understand its readers’ content consumption habits across multiple properties, track their behaviour across sites, and develop valuable new products based on that underlying data. Learn how DCT Media’s SAP Customer Data Cloud implementation led to a five-fold increase in registrations and an 800% increase in e-commerce and e-mail campaign success, among other benefits.