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Case Study

American Kennel Club Drives Campaign Conversions with Identity-Driven Marketing

The American Kennel Club needed a better way to register users, and to create detailed customer segments within their large Facebook audience to drive more relevant campaigns and content. The AKC chose to replace their legacy solution with the SAP Customer Data Cloud, resulting in a 75% improvement in registration rates, a 35% increase in customer lifetime value, and a 12 month reduction in development time.