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Analyst Report

New Forrester Consulting Study: Mastering Omni-Channel B2B Customer Engagement

Companies like yours are harnessing digital technologies to improve touch points with buyers. But how do you weave all the touch points together with your existing channels to deliver more meaningful customer engagements and the perfect customer experience?

Get the answers by taking a look at four key findings – along with recommendations - from Forrester’s latest research on omni-channel practices today:

  • Business buyers are rapidly adopting digital.
  • B2B buyers have high expectations for personalization and exceptional service across the buyer journey.
  • B2B sellers are not ready to deliver a seamless omni-channel experience.
  • Excellent customer engagement requires the right omni-channel strategy, partner ecosystem, and technology infrastructure to meet buyers’ expectations.
Drill into details of each finding above by checking the research infographic and downloading the complimentary research, Mastering Omni-Channel B2B Customer Engagement, an October 2015 commissioned study conducted by Forrester Consulting on behalf of Accenture Digital and SAP hybris.