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Analyst Report

GDPR: Impact and Opportunity - How Marketing Leaders Addressed Readiness and Compliance

The CMO Council conducted a survey of more than 200 marketers to gain insight into their organizations’ readiness for the European Union’s General Data Protection Regulation (GDPR) in the weeks leading up to the regulation’s enforcement deadline. Download this report to discover the alarming percentage of businesses that didn’t have a GDPR compliance plan in place or had only started implementation as enforcement started. Find out what marketers said were the most significant impacts of the GDPR on their customers. And gain key insights into the common data management challenges marketers found as they conducted GDPR readiness audits.