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Analyst Commissioned Research

New Research by Digital Clarity Group: Experience Management in the Age of the Empowered Customer


 

89% of consumers say they have switched their business to a competitor because of poor customer experience. Mastering customer experience management (CEM) must be a key imperative for 2015 because the quality of the experiences you deliver will increasingly determine your business viability.

 

Dig deeper into the details about CEM by reading this new research report on:

  • What CEM really means for your business today and tomorrow
  • Why CEM is not vendor hype
  • Why there’s no such thing as a “CEM solution”
  • Why it’s essential to embrace CEM experimentation – or risk irrelevance to customers