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Analyst Commissioned Research

Forrester Report: Building The B2B Omni-Channel Commerce Platform Of The Future


Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers, in today’s rapidly changing world, building an effective omni-channel experience for buyers is not easy. It requires integrating world-class technology and transforming legacy organization structures and process, all at the same time.

However, for those B2B businesses that do it well, omni-channel can represent a powerful competitive advantage. For example, rich omni-channel experiences, such as the ability to buy online and do next-day pickup or ship from a local facility, are difficult and expensive for pure-play Internet players to match.

Accenture and hybris software commissioned a study by Forrester Consulting to explore how B2B buyer expectations are transforming how suppliers sell and deliver products and services. Accenture and hybris software commissioned a study by Forrester Consulting to explore how B2B buyer expectations are transforming how suppliers sell and deliver products and services. Check the research infographic and download the study to find out how to build the B2B omni-channel commerce platform of the future.