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The Connected Car

Ever since Carl Benz wheeled his Patent Motor Car out of a shed in Mannheim in 1885, the car has represented more than just a means of transport. 

Industry Solution Brief
The New Age of Vehicle Sales

We’re living through what is likely to be the most dramatic change in the automotive industry since Henry Ford perfected the car assembly line.

Industry Solution Brief
The Automotive Aftermarket

As change sweeps across the automotive industry, it’s creating opportunities for the aftermarket like never before.

Industry Solution Brief
SAP Commerce Cloud: a single commerce platform that supports any go-to-market business model Discover how SAP Commerce Cloud solutions support any B2C, B2B or B2B2C go to market strategy by simplifying the process. Product Demo
SAP Commerce Cloud: a single comnmerce platform tailored to the unique requirements of your specific industry See how SAP Commerce Cloud industry accelerators address the unique requirements of various industries and help deliver great customer experiences. Product Demo
Better Together: SAP® Customer Data Cloud from Gigya and SAP Commerce Cloud

Integrating SAP Customer Data Cloud with SAP Commerce Cloud increases repeat buyers, order value, and shopping cart conversions.

Product Collateral
Better Together: SAP® Customer Data Cloud from Gigya and SAP Marketing Cloud

Here’s how SAP Customer Data Cloud enhances the performance of your SAP Marketing Cloud solutions. Discover how these solutions work in conjunction to drive accurate, transparent, and effective marketing campaigns.

Product Collateral
IDP Putting the Customer at the Centre of Everything with SAP Customer Experience How IDP are using the SAP CX suite to help educate young people and deliver positive outcomes for them, their families and their home countries. Case Study
IDP enabling and empowering students with SAP Customer Experience Learn how students benefit before, during and after their education journey with IDP engaging them using the SAP Customer Experience suite. Case Study
American Kennel Club Drives Campaign Conversions with Identity-Driven Marketing

After implementing SAP Customer Data Cloud, the AKC saw a 75% increase in registration rates and 35% higher value-per-customer.

Case Study
Unibail-Rodamco Creates a Connected, Personalized Shopping Experience with SAP® Customer Data Cloud

With SAP Customer Data Cloud solutions, Unibail-Rodamco increased registration rates, mobile registrations, and loyalty card subscriptions.

Case Study
Canadian Olympic Committee Improves Campaign Costs with Customer Data

With SAP Customer Data Cloud solutions, the Canadian Olympic Committee improved Facebook campaign results and lowered cost-per-conversion.

Case Study
DC Thomson Media Creates a Single Customer View Across Multiple Domains

DC Thomson Media implemented the SAP Customer Data Cloud, resulting in a 5X boost in registration and an 800% improvement in campaign performance.

Case Study
GDPR: Impact and Opportunity - How Marketing Leaders Addressed Readiness and Compliance Discover results from a global business survey conducted by the CMO Council in the weeks ahead of GDPR enforcement. Analyst Report
SAP Customer Engagement Center SAP Customer Engagement Center offers a unified agent desktop with built-in communication channels and ticketing. Video
A Path to Digital Excellence in the GDPR Era

Discover a holistic approach to profile, preference and consent data management to build trust with customers and address GDPR.

Product Collateral
Redefine Field Service with SAP Service Cloud Portfolio Learn how SAP Service Cloud can help your brand image and ultimately your ability to create longstanding customers through excellent field service. Product Collateral
Perfecting Customer Service with SAP Service Cloud Portfolio Learn how SAP Service Cloud can help you create experiences that will make your customers happy and build their loyalty. Product Collateral
Forrester: The GDPR and the B2B Marketer In this Forrester report, analysts detail why the GDPR can pave the way for better customer insights and engagements for your business. Analyst Report
Harvard Business Review Saves Developer Time and Resources with SAP Customer Data Cloud
Harvard Business Review Saves Developer Time and Resources with SAP Customer Data Cloud
Case Study
NewsLifeMedia Builds Digital Relationships with SAP Customer Data Cloud
NewsLifeMedia Builds Digital Relationships with SAP Customer Data Cloud
Case Study
Danone Nutricia Integrates Digital Commerce with SAP Customer Data Cloud
Danone Nutricia Integrates Digital Commerce with SAP Customer Data Cloud
Case Study
Provident Financial Drives Trusted Customer Experience with SAP Customer Data Cloud
Provident Financial Drives Trusted Customer Experience with SAP Customer Data Cloud
Case Study
Softonic Scales to Millions of Users with SAP Customer Data Cloud
Softonic Scales to Millions of Users with SAP Customer Data Cloud
Case Study
STV Boosts Viewer Engagement and Campaign Yields with SAP Customer Data Cloud
STV Boosts Viewer Engagement and Campaign Yields with SAP Customer Data Cloud
Case Study
Frontier Communications Standardizes Security and Customer-Centricity Frontier Communications Standardizes Security and Customer-Centricity Case Study
ESI Media Uses First-Party Data to Drive Ad Revenue with SAP Customer Data Cloud ESI Media Uses First-Party Data to Drive Ad Revenue with SAP Customer Data Cloud Case Study
Burbanx Creates an Integrated Technology Stack for Equidia with SAP Customer Data Cloud Equidia leveraged the SAP Customer Data Cloud to reach over 5 million users. Case Study
SAP named as a Major Player in the IDC MarketScape for "Worldwide Artificial Intelligence in Enterprise Marketing Clouds" This IDC MarketScape evaluated key customer engagement vendors with machine learning and artificial intelligence capabilities Analyst Report
Forrester The Total Economic Impact™ of SAP Marketing Cloud Solution The SAP Marketing Cloud solution delivers the definitive source for first-party customer data with an in-the-moment, single, and unified profile. Analyst Report
SAP: Recognized as a leader by Gartner for Multichannel Marketing Hubs SAP has been positioned as a leader in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report. Analyst Report
How Customers Are Changing and How Marketers Should Respond Learn best practices from leading brands to meet higher customer expectations White Paper
KuppingerCole Report: Leadership Compass In the 2017 Leadership Compass: CIAM Platforms, Gigya, now the SAP Customer Data Cloud, is named a Leader in all four categories of the report. Analyst Report
The Forrester Wave™: Customer Identity and Access Management, Q2 2017 Gigya, now the SAP Customer Data Cloud, earned the highest score in both dimensions of the Forrester Wave™: Current Offering and Strategy.

 

Analyst Report
Gartner Magic Quadrant for Digital Commerce Report, June 2018 SAP has been positioned as a leader in the 2018 Gartner Magic Quadrant for Digital Commerce report. Analyst Report
Forrester: How To Design And Build A Great Consumer Data Privacy Organization Download this Forrester report to learn how to strategically assess and improve your consumer data privacy program. Analyst Report
Tackling GDPR? Turn Data Privacy Into a Market Advantage

To address GDPR, go beyond mere system and policy updates to earn the trust and loyalty of customers through digital excellence.

Infographic
Personalize Experiences and Drive Conversion Across Commerce and Content Learn how SAP Commerce Cloud, context-driven services help you deliver personalized and relevant experiences to your customers. Product Collateral
TUI Travel Best Run Business - Improving Customer Experiences by SAP Cloud Solutions TUI Groups is the world's leading tourism organization. They provide tour operating, hotel, cruise ship and airline businesses. TUI has enriched their clients experience by establishing 5000 destination agents at holiday locations, using SAP Service Cloud & Commerce Cloud. Clients can now book extra services and report irregularities. Case Study
SAP Customer Experience Self-Service Accelerator For Utilities by SEW The SAP Customer Experience Self-Service Accelerator for Utilities by SEW offers a wide range of Web, mobile, or multichannel self-service capabilities. Industry Solution Brief
Group Beaumanoir Cache-Cache: Expands the fashion market in China leveraging SAP Hybris Commerce Cache-Cache, the sub-brand of Group Beaumanoir, collaborates with Keyrus, the solution execution partner of SAP Customer Experience, to deliver French innovative fashion concepts to Chinese consumers. They developed a united SAP Hybris Commerce solution across all channels, integrating product content, business operation and channel expansion. Case Study
American Cancer Society Adopts a 360-Degree Constituent View with SAP Customer Data Cloud

SAP Customer Data Cloud helped American Cancer society to get more than 1.8 million new user registrations.

Case Study
elseco: Enabling an Intelligent Approach to Underwriting Specialty Risks with SAP solutions Privately owned, global insurance platform elseco wanted to enable growth and exploit Big Data. Its pioneering integrated fintech platform now brings together manufacturers and operators of rockets, satellites, oil platforms, power plants and planes with firms that provide fuel and underwrite insurance for their businesses. Case Study
Innovating for Exceptional Customer Experiences What does it take to provide engaging customer experiences? How are companies doing that today with privacy concerns, a plethora of technologies with increasing customer expectations? Join Sheryl Kingstone of 451 Research, Shalini Mitha, Global Head of Solution Marketing at SAP Customer Experience and Emily Mui, Sr. Director of SAP Cloud Platform Product Marketing as they share insights on what the latest findings are in customer experiences, cloud technology and customer examples. Webcast
Personalising the Customer Journey Report

How New Technologies Are Redefining Customer Experience Report

White Paper
Thrush Aircraft: Transforms Customer Engagement with Integrated, End-To-End SAP C/4HANA Cloud Solutions Thrush Aircraft chose, KPIT, an SAP Gold Partner, to drive a 14 week rapid deployment of SAP Marketing Cloud that did not require any additional IT resources in house and providing immediate results through an end-to-end SAP integrated platform. Case Study
China Grand Auto: How an Automobile Empire Builds an E-commerce Platform with SAP Hybris China Grand Auto Co. Ltd. is the largest automobile dealership and service group in China. It is the leading dealership and service group for luxury passenger vehicles and the largest passenger vehicle finance lease provider in China as well as the largest dealer for used cars. In addition, it is the most profitable automobile dealership group with the greatest market value in the world. Case Study
GEA Aligning Marketing, Sales, and Service with SAP Solutions

In order to remain agile, the group restructured its operations presenting the ideal opportunity to reconsider its CRM processes. With SAP solutions, GEA now collates all customer information into one central source.

Case Study
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