Own the relationship with your fans and deliver the ultimate fan experience with SAP Customer Experience
The love of a sports fan is deep and loyal, and with SAP Customer Experience, you can make that relationship even stronger and mutually rewarding by engaging your fans on a personal level. Drive fan engagement 24/7, across all touchpoints, at every stage of their journey.
Get local fans to the stadium while taking a different approach to help global fans feel engaged across any distance. Drive targeted interactions before, during, and after each match. With SAP Customer Experience solutions for sports, you can collect data and build a 360-degree profile of your fan base, including their preferences, sentiments and past engagements with you all of which you can use to personalize your exchanges with them. Whether it’s selling them a ticket, helping to get food and drinks at a game, or sending them a celebratory message when their favorite player scores. SAP Customer Experience proactively anticipates their needs to deliver the ultimate fan experience.
A father and son's impromptu decision to attend a local soccer game, resulting in a positive and engaging experience with SAP Customer Experience. Follow this customer journey from fan to brand.
With the use of SAP Customer Experience and its machine learning capabilities, you can increase sales and create special product recommendations in real-time. Deliver great experience through the best channel at the right time for your customers.
Janina, devoted Fan of the Adler Mannheim Hockey team, explores SAP's Adler Mannheim Fan App. Information on games, players, and collecting points to receive discounts in the fan shop or buy a meet-and-greet with their favorite team – the app connects it all.