SAP® Hybris® Named as a Leader in B2B Commerce Suites for Midsize Organizations According to Independent Research Firm
MUNICH, Germany – September 08, 2017
SAP Hybris® today announced that it was named by Forrester Research as a leader in “The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017."
According to Forrester Research, B2B customers today “expect seamless purchase journeys, innovative fulfillment options and assisted sales alternatives.” To meet and exceed customer expectations, companies must go beyond the commoditized shopping cart of the past. Per the report, midsize B2B firms now need enterprise-quality commerce technology at a small-business price that supports full-spectrum selling, personalized digital commerce experiences, data-driven merchant tools, and agility for faster time-to-market.
Because midmarket B2B firms are benchmarked against enterprise B2B and B2C companies, Forrester purposefully kept their criteria for the midsize report largely the same as the Q1 2017 enterprise evaluations in which SAP Hybris* was also recognized as a leader(1). However, this evaluation differs substantively from those Forrester Wave evaluations in that it gauges vendors' ability to deliver enterprise-quality features at a lower total cost of ownership and faster time to market.
The report cites SAP Hybris’ offering as a scaled-down version of its feature-rich enterprise solution, noting that the SAP Hybris ecosystem “includes a large, global implementation partner network, which customer references lauded for its breadth and depth and high standards for inclusion.”
“Mid-market firms demand enterprise-level quality at a lower cost” said Jamie Anderson, senior vice president and chief marketing officer, SAP Hybris. “We are pleased to offer customers in this space a feature-rich commerce solution at an accessible price point so they can simplify complex sales processes, gain market-share and deliver exceptional customer experiences.”
*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.
(1) The Forrester Wave™: B2C Commerce Suites, Q1 2017, The Forrester Wave™: B2B Commerce Suites, Q1 2017