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London – 22 September 2011

hybris supports international e-commerce expansion at Lebara

... low cost, high quality mobile service selects hybris platform to support growing online channel ...

hybris, a global leader in multichannel commerce solutions, has today announced that Lebara, one of Europe’s leading telecoms operators for migrant communities has based its growing eCommerce platform on the hybris B2C Commerce solution. The platform underpins Lebara’s strategy to create a central e-commerce function to encourage direct engagement with its customers.

Lebara Ltd was founded ten years ago in 2001 with Lebara UK launching in 2007. Lebara now has over 3 million customers spanning the UK, Europe and Australia. It provides very low rates and instant connections for international mobile calls that run over high quality networks and its multilingual customer service supports its key target market of international communities and migrant workers. Lebara places great emphasis on communicating with customers on their terms and giving them online assistance, and this has extended into their implementation of e-commerce.

Lebara reviewed a range of platforms before selecting hybris B2C Commerce, which has been implemented by hybris partner, Sapient. The system is now live in the UK, Australia, the Netherlands, Germany, France, Spain, Switzerland and Denmark.

hybris B2C Commerce is supporting Lebara’s web channel, delivering web content management, ratings and reviews, internationalization, content and digital asset management plus product and price information. In addition, it integrates with third party services, such as store locator, a payment gateway, analytics, call data records and text and email service providers.

Commenting, Bryn Morgan, Head of Online at Lebara, said: “We wanted to ensure that our strategy for maintaining and supporting close links with our customers was emulated in our e-commerce site, and this meant finding a world-class commerce solution. With the help of Sapient, we selected and implemented hybris B2C Commerce which will help us to manage our growing international requirements and provide scalability to support our future needs.”

Within the hybris Multichannel Suite, hybris B2C Commerce enables businesses to optimise every interaction with their customers on a global scale and integrates order processes from different channels.

Ariel Lüdi, CEO of hybris, said: “Lebara is a highly respected, growing brand in the telecommunications market and we are delighted to deliver a platform from which it can expand to meet the needs of its international customer base.”