Digitalisation has changed the insurance industry from one of people and relationships to one of online research and purchases where the only point of differentiation seems to be price. But, competing on price alone is a zero-sum game, and insurers must ask themselves, “What additional customer value can I offer that will give me a competitive edge to avoid commoditisation?”
To find out, we commissioned Ovum to create a new research report featuring the findings of over 2,500 buyer surveys to understand how insurers can:
- Deliver value outside of sales, claims and renewals
- Anticipate customer needs to improve customer satisfaction and retention
- Help policyholders reduce risk
Register now to download the research report.
Driving Growth Through Value Engagement