SPAR Switzerland: SPAR Friends - breaking new ground in customer loyalty with SAP Marketing Cloud!
SPAR Switzerland wanted to create a loyalty program which gives their customers immediate benefit during checkout. Besides very attractive weekly offers, a SPAR Friend member is eligible to win the whole purchase. Every 1000th purchase from any SPAR Friends member in any of the around 160 outlets counts. Validating the SPAR Friends 1000th purchase at check out is done in real-time by SAP Marketing Cloud.