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Genuine Parts: Advances Customer Buying Experience with SAP Hybris Commerce

Genuine Parts Company (GPC) is a diversified distributor, with $15 billion in revenue. They provide over 100,000 products to customers globally. With a focus on providing best-in-class service to its customers, there was a need to have a digital platform to support the way customers wanted to interact with speed and agility. With SAP Hybris Commerce, Genuine Parts is able to provide a best-in-class digital experience for both its B2B & B2C customers, driving top line revenue as well as providing new and flexible ways for employees to work.