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Frucor Suntory: Driving Growth Through Digital Transformation With SAP Customer Experience Solutions

Frucor has grown to become one of the leading Australasian drinks companies, and the market leader in energy drinks in Australia and New Zealand. To meet customer and market expectations, Frucor is deploying SAP Customer Experience solutions to build its online presence and worked with Oxygen, A DXC Technology Company, to develop a digital growth program. As a result, it has increased reach and online sales, improved business-to-business sales, ordering, and enhanced customer engagement. In addition, the deployment was successfully completed on time and within budget.
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