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The 2018 Gold Guide:
Everything you need to know about SAP Customer Experience

Explore our
SAP Commerce Cloud

SAP Commerce Cloud enables organizations to deliver personalized digital commerce experiences. The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value.

SAP Marketing Cloud

Deliver the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.

SAP Sales Cloud

Sell more and create a lasting connection with your customers with an AI-powered CRM solution that transforms your lead-to-cash processes.

SAP Service Cloud

With SAP Service Cloud, make customers happy with customer service through omnichannel experiences, quick resolutions, and continuous feedback for improvement.

SAP Customer Data Cloud

Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.

SAP C/4HANA
SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.
Enablement

Find what you need to know on our products, including their functionality and use cases. Whether you’re looking for product documentation, recommended practices, training, community or support, this page packs all that information in one.

Expert Services

Maximize your return on investment in SAP solutions Leverage SAP Customer Experience Expert Services’ digital acumen and set your project up for success.

Training & Certification

If you’re looking for any kind of training, as an IT project manager, a business user, a developer or a software architect, our courses are tailored to your need. Look through a variety of topics in the format that fits you best—whether that’s classroom or online.

Consumer Products

Win the game by understanding and delivering superb experience to your customers across all channels and execute initiatives in all route to markets for all geographies. See how best are capitalizing today.

High Tech

High Tech companies today need to run a business where they can quote, fulfill, bill, invoice and recognize revenue and deliver highly relevant customer experience at same time. See best new business models.

Utilities

Your customers expect 24/7 convenience and personalized service, bundled offers and advice that makes sense. Meet customer expectations and lead the industry with SAP Customer Experience solutions.

Manufacturing

Modern manufacturing is much more than making and selling a product - you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.

Grocery

From intuitive ordering to great service, in store or online, SAP helps food retailers deliver a quick, easy and #WOW experience built on trust.

Fashion

Become a best run fashion business by digitizing the experience for both consumers and wholesale buyers with personalized, intelligent capabilities from SAP that makes your brand stand out from the crowd.

Are you ready to join the customer revolution?

"Just as the customer experience has reached the top of every CEO’s agenda, today’s systems are fatigued and incomplete. Businesses want choice. It’s clear the time has arrived for 4th generation CRM." – Alex Atzberger, President, SAP Customer Experience

GDPR Readiness Toolkit

Do you Comply with GDPR?

If you conduct business in Europe, or collect and process personal data of individuals who are in the European Union, you need to comply with GDPR. EU’s General Data Protection Regulation (GDPR) requirements enable consumers to manage and control the personal data you collect from them. Learn more to comply and to create a more trusted relationship with your customer based on security, transparency and control.

Forrester Total Economic Impact™ study

Evaluate the potential financial impact of SAP Sales Cloud for your company

Deliver sales transactions that are experiential, not transactional, through a complete and real-time view of customer and business data.

SAP Sales Cloud delivers full-picture experience for sales so they can address the evolving needs of their customer. In a recent Forrester Total Economic Impact™ study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Sales Cloud.

Forrester Total Economic Impact™ study
Invest in a single platform that delivers great digital commerce experiences

In a recent Forrester Total Economic Impact study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Commerce Cloud (for B2B).

Forrester Total Economic Impact™ study
A single view of customer data: Your basis for personalized customer engagement

The SAP Marketing Cloud solution, with predictive and machine learning capabilities, helps companies keep their customers satisfied and loyal while driving higher demand and conversion. In a recent Forrester Total Economic Impact™ study, Forrester Consulting evaluates the potential financial impact your company could experience with SAP Marketing Cloud solution.

Join The Customer Experience Revolution

Don’t miss out on this great opportunity to watch and hear Alex Atzberger, president of SAP Customer Experience, LIVE from SAPPHIRE NOW and ASUG Annual Conference, as he shares the changing relationship between customers and brands. Listen to SAP’s vision for transforming marketing, sales, commerce, and service to build trusted brand relationships and innovate next-generation customer experiences.

Find out what’s happening near you

Learn more about events taking place in your area, and register to join us.

May 14
SAP Customer Data Cloud brings trust to personalized Marketing Campaigns

SAP has released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. And with the General Data Protection Regulation (GDPR) coming into effect in May, SAP and the CMO Council surveyed 165 marketers on the topic. Respondents from North America, Europe, Asia Pacific, Africa, South America and the Middle East weighed during March and April. The findings were telling.

May 4
Customers are choosing SAP’s Marketing Cloud Solution

SAP has announced that Palladium Hotel Group, Emmi Group, Atlantic Grupa and Modula have all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. And in light of the new General Data Protection Regulation (GDPR), customers are also seeking enhanced Capabilities to Support Personalization and Compliance. These are among the SAP customers that recently selected solutions from Gigya: FC Bayern Munich, SEA Group and Frucor Suntory.

Why SAP Customer Experience?

Revolutionize the customer experience

SAP Customer Experience helps you innovate with purpose to create better, more trusted connections across the entire customer journey. Win your customers for life, not just for a single transaction.

Compete with digital-first confidence

Achieve global scale and adoption through new digital business models. Digital-first brands dominate, and the ability to respond to customer needs with speed will put your business in first place.

Build trust in your brand

 

Customers want personal outcomes and experiences, but they also demand respect for their privacy. With the help of SAP Customer Experience, imbue every encounter with trust, while also protecting your brand value.

Make every employee a customer expert

The path to success is a single view of your customer—one that goes beyond just data. Using sophisticated machine learning and deep integration, every employee can know what your customer wants—and deliver it.

Case Study

FC Bayern Munich engages with soccer fans leveraging SAP Customer Experience

The SAP Customer Experience serves as the digital front office to market and merchandise to fans worldwide while allowing the soccer club to establish a Golden Fan Record.

Millions of soccer fans across the globe follow Germany’s FC Bayern Munich, one of the leading soccer clubs in the world with over 650 million fans. The club relies on the SAP Customer Experience portfolio to be successful in reaching its global audience.

It’s time to make meaningful connections with your customers. Let us help.