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SAP Customer Experience LIVE

Plan for the future and connect with purpose at the CRM event of the year
October 10-11, 2018 – Barcelona, Spain


Entdecken Sie unsere
SAP Commerce Cloud

SAP Commerce Cloud enables organizations to deliver personalized digital commerce experiences. The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value.

SAP Marketing Cloud

Deliver the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.

SAP Sales Cloud

Sell more and create a lasting connection with your customers with an AI-powered CRM solution that transforms your lead-to-cash processes.

SAP Service Cloud

With SAP Service Cloud, make customers happy with customer service through omnichannel experiences, quick resolutions, and continuous feedback for improvement.

SAP Customer Data Cloud

Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.

SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.

Find what you need to know on our products, including their functionality and use cases. Whether you’re looking for product documentation, recommended practices, training, community or support, this page packs all that information in one.

Expert Services

Maximize your return on investment in SAP solutions Leverage SAP Customer Experience Expert Services’ digital acumen and set your project up for success.

Training & Certification

If you’re looking for any kind of training, as an IT project manager, a business user, a developer or a software architect, our courses are tailored to your need. Look through a variety of topics in the format that fits you best—whether that’s classroom or online.

Consumer Products

Win the game by understanding and delivering superb experience to your customers across all channels and execute initiatives in all route to markets for all geographies. See how best are capitalizing today.

High Tech

High Tech companies today need to run a business where they can quote, fulfill, bill, invoice and recognize revenue and deliver highly relevant customer experience at same time. See best new business models.


Your customers expect 24/7 convenience and personalized service, bundled offers and advice that makes sense. Meet customer expectations and lead the industry with SAP Customer Experience solutions.


Modern manufacturing is much more than making and selling a product - you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.


From intuitive ordering to great service, in store or online, SAP helps food retailers deliver a quick, easy and #WOW experience built on trust.


Become a best run fashion business by digitizing the experience for both consumers and wholesale buyers with personalized, intelligent capabilities from SAP that makes your brand stand out from the crowd.

Gartner names SAP a leader in the June 2018 Gartner Magic Quadrant for Digital Commerce

Build great customer experiences. Work with a leader for digital commerce.

Live Webinar August 16th

Learn insights from leading brands: How Marketers should manage the Modern Customer

Join Loyalty360 CEO Mark Johnson & SAP Customer Experience CMO Kevin Cochrane as they share an executive perspective as well as best practices from leading brands to meet higher customer expectations.

The 2018 Gold Guide

SAP Customer Experience can help you give customers what they want, when they want it, in ways that will build trust and loyalty. Learn the ins and outs of SAP C/4HANA, including case studies, industry use cases, and more.

Relive The Customer Experience Revolution

Don’t miss out on this great opportunity to watch and hear Alex Atzberger, president of SAP Customer Experience, LIVE from SAPPHIRE NOW and ASUG Annual Conference, as he shares the changing relationship between customers and brands. Listen to SAP’s vision for transforming marketing, sales, commerce, and service to build trusted brand relationships and innovate next-generation customer experiences.

Erleben Sie die SAP Vision & Game-Changing Experiences

Besuchen Sie uns am 12./13. September auf der dmexco in Köln. Erleben Sie interaktive Showcases, inspirierende Vorträge und erfahren Sie alles über die voll integrierbaren Lösungen der SAP-Landschaft in Halle 6, Stand E010.

Forrester Total Economic Impact™ study
Invest in a single platform that delivers great digital commerce experiences

In a recent Forrester Total Economic Impact study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Commerce Cloud (for B2B).

Forrester Total Economic Impact™ study
A single view of customer data: Your basis for personalized customer engagement

The SAP Marketing Cloud solution, with predictive and machine learning capabilities, helps keep customers satisfied and loyal while driving higher demand and conversion

SAP Consumer Propensity Report Asia Pacific 2018
Learn more about Asian consumers’ online shopping habits

Find out what 8,000 consumers across APAC had to say about their online shopping experiences, and get practical and effective tips for delivering better commerce experiences to your customers.

May 14
SAP Customer Data Cloud brings trust to personalized Marketing Campaigns

SAP has released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. And with the General Data Protection Regulation (GDPR) coming into effect in May, SAP and the CMO Council surveyed 165 marketers on the topic. Respondents from North America, Europe, Asia Pacific, Africa, South America and the Middle East weighed during March and April. The findings were telling.

May 4
Customers are choosing SAP’s Marketing Cloud Solution

SAP has announced that Palladium Hotel Group, Emmi Group, Atlantic Grupa and Modula have all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. And in light of the new General Data Protection Regulation (GDPR), customers are also seeking enhanced Capabilities to Support Personalization and Compliance. These are among the SAP customers that recently selected solutions from Gigya: FC Bayern Munich, SEA Group and Frucor Suntory.

Welche Vorteile bietet SAP Customer Experience?

Kundenerlebnisse revolutionieren

SAP Customer Experience unterstützt Sie bei zielführenden Innovationen. Mit unserem Lösungsportfolio bauen Sie vertrauensvolle Kundenbeziehungen auf und gewinnen Ihre Kunden fürs Leben, nicht nur für eine einzelne Transaktion.

Wettbewerbsvorteil durch Digital-First

Verschaffen Sie sich mit neuen digitalen Geschäftsmodellen globale Reichweite. Marken mit digitalem Fokus sind Spitzenreiter, denn das Tempo, mit dem sie auf Kundenwünsche eingehen können, verschafft ihnen den entscheidenden Vorsprung.

Vertrauen in Ihre Marke aufbauen


Kunden wünschen zwar individuelle Ansprachen und Erlebnisse, fordern aber gleichzeitig auch Respekt vor ihrer Privatsphäre. SAP Customer Experience unterstützt Sie dabei, Vertrauen aufzubauen und gleichzeitig Ihren Markenwert zu schützen.

Mitarbeiter werden zum Experten für Kundenwünsche

Der Weg zum Erfolg führt über die ganzheitliche Sicht auf den Kunden, die aus mehr als reinen Daten besteht. Dank der tiefen Integration von Technologien wie Machine Learning weiß jeder Ihrer Mitarbeiter, was Ihre Kunden sich wünschen – und kann entsprechend reagieren.


Der FC Bayern München liefert seinen Fans Kundenerlebnisse der Spitzenklasse

Über 650 Millionen Fans auf der ganzen Welt folgen dem FC Bayern München, dem erfolgreichsten deutschen Fußballclub und einem der ganz großen Vereine dieser Zeit. Der Club setzt auf das Portfolio von SAP Customer Experience für die erfolgreiche Ansprache seines globalen Publikums.

Das digitale Frontoffice, mit dem die Fans weltweit mit Merchandising-Artikeln und vielem mehr versorgt werden, arbeitet mit unseren Lösungen. Nicht nur auf dem Platz, sondern auch mit diesem Shop erzielt der FC Bayern regelmäßig Rekorde.

Es ist an der Zeit wertvolle Kundenbeziehungen aufzubauen. Wir unterstützen Sie dabei.