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SAP Customer Experience LIVE

Watch all session replays of the must-attend CRM event of the year:
SAP Customer Experience LIVE
October 10-11, 2018 – Barcelona, Spain


Forrester names SAP a leader in
B2B and B2C Commerce

Download the Forrester Wave™: B2B & B2C Commerce Suites, Q3 2018

SAP: Recognized as a Leader by Gartner for Configure, Price and Quote Application Suites
(Nov 2018)

Download the Gartner Report to see why SAP has moved to the Leader’s Quadrant

Introducing CX Works

Complete source of field-tested, SAP-verified expertise – all in one intuitive Web portal. Carefully curated content provides all of the information you need to succeed with SAP C/4HANA Suite.

Explore our
SAP Commerce Cloud

SAP Commerce Cloud enables organizations to deliver personalized digital commerce experiences. The commerce platform simplifies digital transformation, reduces TCO, and accelerates time-to-value.

SAP Marketing Cloud

Deliver the perfect, trusted customer profile, gain deep insights into performance, and optimize marketing in the moment while orchestrating the best-run, end-to-end customer experiences at scale.

SAP Sales Cloud

Sell more and create a lasting connection with your customers with an AI-powered CRM solution that transforms your lead-to-cash processes.

SAP Service Cloud

With SAP Service Cloud, make customers happy with customer service through omnichannel experiences, quick resolutions, and continuous feedback for improvement.

SAP Customer Data Cloud

Turn unknown online visitors into known, loyal customers and power value-driven digital experiences with first-party data to build trusted customer relationships.

SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.

Find what you need to know on our products, including their functionality and use cases. Whether you’re looking for product documentation, recommended practices, training, community or support, this page packs all that information in one.

Expert Services

Maximize your return on investment in SAP solutions Leverage SAP Customer Experience Expert Services’ digital acumen and set your project up for success.

Training & Certification

If you’re looking for any kind of training, as an IT project manager, a business user, a developer or a software architect, our courses are tailored to your need. Look through a variety of topics in the format that fits you best—whether that’s classroom or online.

Consumer Products

Win the game by understanding and delivering superb experience to your customers across all channels and execute initiatives in all route to markets for all geographies. See how best are capitalizing today.

High Tech

High Tech companies today need to run a business where they can quote, fulfill, bill, invoice and recognize revenue and deliver highly relevant customer experience at same time. See best new business models.


顧客は、24 時間 365 日対応で的確な提案とアドバイスが得られる、便利でパーソナライズされたサービスを求めています。SAP Customer Experience ソリューションを活用して、顧客の期待に応え、業界をリードしましょう。


Modern manufacturing is much more than making and selling a product - you’re selling services and distribution too. Knowing what’s coming next has never been more crucial.


From intuitive ordering to great service, in store or online, SAP helps food retailers deliver a quick, easy and #WOW experience built on trust.


Become a best run fashion business by digitizing the experience for both consumers and wholesale buyers with personalized, intelligent capabilities from SAP that makes your brand stand out from the crowd.

Gartner names SAP a leader in the June 2018 Gartner Magic Quadrant for Digital Commerce

Build great customer experiences. Work with a leader for digital commerce.

Ovum ranks SAP C/4HANA as a leader: Your Catalyst Intelligent Enterprise

Built on SAP Cloud Platform, SAP C/4HANA connects into the Digital Core, powered by SAP S/4HANA, where your demand meets supply chain to create the Intelligent Enterprise. Manage and transform your relationships with customers with SAP C/4HANA.

The 2018 Gold Guide – Second Edition: Our vision, your value

The second edition of our popular Gold guide is now available! Get the insights you need to know to run your business with purpose.

The SAP Sales Cloud Experience 2018

Enter the SAP Sales Cloud Experience. The intelligent sales process that gives sales the skills, tools, knowledge, and data they need to sell more, faster.

Join us to hear how companies are improving sales processes and competing at the highest level.

Find out what’s happening near you

Learn more about events taking place in your area, and register to join us.

Forrester Total Economic Impact™ study
Invest in a single platform that delivers great digital commerce experiences

In a recent Forrester Total Economic Impact study, Forrester Consulting evaluates the potential financial impact your company could experience when using SAP Commerce Cloud (for B2B).

Forrester Total Economic Impact™ study
A single view of customer data: Your basis for personalized customer engagement

The SAP Marketing Cloud solution, with predictive and machine learning capabilities, helps keep customers satisfied and loyal while driving higher demand and conversion

SAP Consumer Propensity Report Asia Pacific 2018
Learn more about Asian consumers’ online shopping habits

Find out what 8,000 consumers across APAC had to say about their online shopping experiences, and get practical and effective tips for delivering better commerce experiences to your customers.

Adobe, Microsoft, and SAP partner on an Open Data Initiative

In a groundbreaking partnership, three leaders are creating new ways for companies to gain more value from their data and deliver better digital experiences for their customers.

May 14
SAP Customer Data Cloud brings trust to personalized Marketing Campaigns

SAP has released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. And with the General Data Protection Regulation (GDPR) coming into effect in May, SAP and the CMO Council surveyed 165 marketers on the topic. Respondents from North America, Europe, Asia Pacific, Africa, South America and the Middle East weighed during March and April. The findings were telling.

Why SAP Customer Experience?

Revolutionize the customer experience

SAP Customer Experience helps you innovate with purpose to create better, more trusted connections across the entire customer journey. Win your customers for life, not just for a single transaction.

Compete with digital-first confidence

Achieve global scale and adoption through new digital business models. Digital-first brands dominate, and the ability to respond to customer needs with speed will put your business in first place.

Build trust in your brand


Customers want personal outcomes and experiences, but they also demand respect for their privacy. With the help of SAP Customer Experience, imbue every encounter with trust, while also protecting your brand value.

Make every employee a customer expert

The path to success is a single view of your customer—one that goes beyond just data. Using sophisticated machine learning and deep integration, every employee can know what your customer wants—and deliver it.

Case Study

FC Bayern Munich engages with soccer fans leveraging SAP Customer Experience

The SAP Customer Experience serves as the digital front office to market and merchandise to fans worldwide while allowing the soccer club to establish a Golden Fan Record.

Millions of soccer fans across the globe follow Germany’s FC Bayern Munich, one of the leading soccer clubs in the world with over 650 million fans. The club relies on the SAP Customer Experience portfolio to be successful in reaching its global audience.

It’s time to make meaningful connections with your customers. Let us help.